Customer service is why many customers become loyal customers. Good customer service makes your customers your brand ambassadors. You will get more referrals from a safisfied customer than from a bitter one, naturally! It's not a service provided by only one department in an organization... If a car with a company's logo hit a child and runs off, it's the company that would have bad rep... Not the department using that vehicle. (Tbc)
A lot brands fail in this regard, providing excellent customer service is not a huge task, I know handling irate customers can be difficult but with proper training, converting them into returning customers would be of great benefit to any brand.
ReplyDeleteExcellent customer service is a culture, it goes beyond how you treat your customers(external), a huge part is also how you relate with colleagues(internal)